"Donation Based on LoL Player Performance"... Kia Launches Campaign with eSports Team

Donation of Funds Raised Linked to Damwon's Match Performance

Kia announced on the 29th that it donated the funds raised through the eco-friendly donation project linked to the performance of the esports team DWG KIA (hereinafter Damwon Kia), called the "Damwon Kia Snowball Donation Campaign."

[Asia Economy Reporter Oh Gyumin] Kia announced on the 29th that it has donated the funds raised through the eco-friendly donation project linked to the performance of the esports team DWG KIA (hereinafter Damwon Kia), called the "Damwon Kia Snowball Donation Campaign."

The total amount raised this season is approximately 94 million KRW, which will be fully donated to the foundation "Climate Change Center."

The funds were calculated based on the performance of Damwon Kia players from March 23 to August 21 during the 2022 LoL Champions Korea season. Employees each chose a player to support and raised donations according to the player's game operation indicators.

The donation will be used for various activities aimed at realizing a low-carbon society, such as the "Waste Plastic Recycling Flowerpot Project" by the Climate Change Center to promote sustainability and the value of a circular economy through recycling waste resources, and the production and distribution of the "Environmental Free CC Magazine" to raise climate change awareness among the MZ generation.

A Kia representative stated, "We are pleased to have shown, even in a small way, Kia’s ESG value realization through this employee donation campaign, contributing to building a sustainable society to esports fans."

This content was produced with the assistance of AI translation services.