‘LG Signature’ Unveils New Design After 7 Years... 2nd Generation Revealed at CES

New Design After 7 Years to Expand the Ultra-Premium Market

Ultra-premium LG SIGNATURE 2nd generation products unveiled by LG Electronics at CES 2023. From the left: washing machine, dryer, dual InstaView refrigerator, microwave with hood function (top), double slide-in oven (bottom).

[Asia Economy Reporter Park Sun-mi] LG Electronics will showcase the 2nd generation lineup of 'LG SIGNATURE' at CES 2023 to expand its ultra-premium home appliance market. It has been seven years since the new design was unveiled after the first introduction of LG SIGNATURE.

The 2nd generation LG SIGNATURE lineup inherits and further develops the philosophy of the 1st generation, which includes ▲overwhelming performance achieved through technological innovation ▲refined design faithful to the essence ▲intuitive usability never experienced before. Differentiated innovative technologies have been added to the products to make it more convenient for customers to use home appliances, and the core design elements of color, material, and finish have been further emphasized to complete a luxurious minimalist design.

LG Electronics will set up the LG SIGNATURE zone under the theme "Experience Life Beyond Appliances" at CES 2023, the world's largest home appliance and IT exhibition held in Las Vegas, USA, on January 5th next month, and will unveil five 2nd generation LG SIGNATURE products for the first time. This LG SIGNATURE zone is decorated in collaboration with the Italian luxury furniture brand Molteni&C.

Ryu Jae-chul, President of LG Electronics H&A Business Division, said, “It has evolved further by applying beautiful design and innovative technology that elevate the quality of life one step higher,” and added, “Through the ultra-premium home appliance LG SIGNATURE, we will continue to provide customers with a differentiated experience.”

This content was produced with the assistance of AI translation services.