Gwangju City Joins CES with Local Companies... Showcasing Advanced Home Appliance Technologies

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Gwangju Metropolitan City is making its debut at the world’s largest home appliance and IT exhibition, ‘CES 2023,’ held in Las Vegas, USA, leading 8 local companies.

CES (Consumer Electronics Show) is a large-scale exhibition organized by the Consumer Technology Association (CTA) in the United States, where the trends of future technologies such as smart appliances, 5G, AI, IoT, healthcare, and automotive technology can be seen at a glance.

Gwangju City will operate the ‘Gwangju Joint Brand Pavilion’ for a total of 4 days from January 5 to 8 next year, when ‘CES 2023’ is held, showcasing home appliance and IT products featuring artificial intelligence (AI) and intelligent smart home technologies.

In particular, many air purifier products tailored to consumers’ desires to improve air quality due to infectious diseases such as the COVID-19 pandemic and the spread of yellow dust and fine dust are expected to attract attention.

The products showcased at this CES include a wall-mounted air purifier from DK Co., Ltd., an air purifier from Ventek Frontier Co., Ltd., a far-infrared heater windless fan from Three H Goods Co., Ltd., an intelligent smart home real-time monitoring system from Ideas Co., Ltd., a sterilizer dryer from Icon Co., Ltd., a vehicle air purifier from TIP International Co., Ltd., and an AI cooker from Hyunsung Autotech Co., Ltd., totaling 14 products from 8 companies.

In particular, Ventek Frontier Co., Ltd. will present the ‘Air Purifier KOKOS,’ which utilizes antibacterial and antiviral air conditioning filter technology specialized for viruses, and DK Co., Ltd. will exhibit a ‘wall-mounted air purifier’ applied with photocatalytic sterilization technology combining air purification and sterilization functions, drawing attention as home appliances prepared for pandemic situations such as COVID-19.

Ideas Co., Ltd.’s ‘Intelligent Smart Home Real-Time Monitoring System’ is a system product that uses IoT technology to detect non-contact entry and exit in real time at home, making it an effective technological product for the health management of the elderly and vulnerable.

The joint brand participating in CES 2023 is ‘GIEL,’ developed by Gwangju City. GIEL was created in 2018 to expand the sales channels of local small and medium-sized home appliance products.

The ‘Gwangju Joint Brand Pavilion’ set up at the CES exhibition hall is designed to help remember the city image and brand by placing ‘KOREA,’ symbolizing South Korea, at the front and using ‘Gwangju GIEL.’ The design color uses a blue tone expressing ‘trust’ and ‘reliability,’ emphasizing a global image.

Also, the interior of the pavilion is white, creating a clean, open, and unified feeling. Real-time video screenings breathe life into the exhibition hall, table heights were adjusted considering the size and shape of the exhibited products, and explanation nameplates were attached to each product to enhance understanding.

Mayor Kang said, “To make Gwangju a city of opportunity with a high startup success rate, expanding the sales channels of products made by local companies is most important,” adding, “I hope this pavilion operation will help improve the brand image and expand the sales channels of local small and medium-sized enterprises.”

He especially encouraged, “I hope that Gwangju’s companies will demonstrate outstanding skills and achieve remarkable results at this advanced technology competition stage where innovative technologies developed by companies from around the world are showcased.”

This content was produced with the assistance of AI translation services.