KGC Ginseng Corporation Launches Jeonggwanjang 'Hongsamton 24/7'
[Asia Economy Reporter Song Seung-yoon] KGC Ginseng Corporation announced on the 28th that Jeong Kwan Jang has launched the first online edition of Hong Sam Ton, 'Hong Sam Ton 24/7.'
Hong Sam Ton 24/7 is a fundamental fatigue improvement product that modernly reinterprets Hong Sam Ton, Jeong Kwan Jang's lifestyle-oriented brand. It combines Jeong Kwan Jang's 6-year-old red ginseng with 10 traditional ingredients including reishi mushroom and deer antler velvet. It comes in a deep and rich liquid pouch form, allowing consumption of two pouches per day for a total of 7 days, conveniently replenishing energy for a tired body.
The sophisticated packaging that adds modernity to tradition is also a feature. Hong Sam Ton 24/7 is available for purchase through Jeong Kwan Jang's official online mall, Jeong Kwan Jang Mall, and online channels such as KakaoTalk Gift, with discount benefits offered to commemorate the launch.
Jeong Kwan Jang is actively targeting the online health food market by recently releasing online-exclusive products such as 'Hwal Gi Ryuk JOY,' 'Cheon Nok Han Je,' and Hong Sam Ton 24/7. Following the popularity of the 'Hwal Gi Ryuk Energy Box,' the trend of gifting red ginseng products via mobile has become widespread, with Jeong Kwan Jang's KakaoTalk Gift sales reaching 55.5 billion KRW last year, a 40% increase compared to the previous year.
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A KGC Ginseng Corporation official stated, "Hong Sam Ton 24/7 is a product that allows easy fatigue care with the energy of Jeong Kwan Jang red ginseng," adding, "Its sophisticated and modern package design makes it convenient to gift via mobile at the end of the year."
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