'Winwinter Festival' Concludes with 950 Billion KRW in Sales

President Yoon Suk-yeol is speaking at the opening ceremony of the Win·Winter Festival held at Songhyeon Square in Jongno-gu, Seoul, on the afternoon of the 16th. [Image source=Yonhap News]

[Asia Economy Reporter Donghyun Choi] The Ministry of SMEs and Startups announced on the 28th that the 'Midwinter Companion Festival Win·Winter Festival' concluded successfully with approximately 950 billion KRW in sales.

The Win·Winter Festival was held over 10 days from the 16th to the 25th to stimulate consumption and boost the economic vitality of small business owners through large-scale online and offline promotional events. Sales through online and offline channels amounted to 424.98 billion KRW, and paper Onnuri gift certificates sales reached 526.65 billion KRW, totaling 951.63 billion KRW in performance. This exceeded the initial target (800 billion KRW) by 19%.

Various small and medium-sized enterprises and small business products received great love through this event. In particular, the ‘Gochang Pungcheon Eel Set’ recorded sales of 68 million KRW through an online special exhibition on Post Office Shopping. ‘Andong Hanwoo’ also sold more than 20 million KRW via Value Sapsida and TMON live commerce.

Additionally, Jeju open-field early tangerines and Chupungnyeong region’s new rice achieved sales of 101 million KRW and 13 million KRW respectively through online special exhibitions.

Regarding Onnuri gift certificates, 513.81 billion KRW was sold during the special sales period (December 1?16), and an additional 1.284 billion KRW worth was sold through general sales until the 25th, showing high popularity.

The Ministry of SMEs and Startups established the ‘Consumption Promotion Planning Team’ to continue the success of the '7-day Companion Festival' held last September and this Win·Winter Festival.

The Consumption Promotion Planning Team will oversee large-scale consumption promotion events hosted by the Ministry of SMEs and Startups, such as the Companion Festival, from next year to ensure systematic and efficient operation. It will also collaborate with sales and promotional events organized by affiliated public institutions, local governments, and large corporations. Based on the know-how gained from domestic events, the plan is to expand promotional events for overseas markets such as Southeast Asia in the future.

Minister Lee Young of the Ministry of SMEs and Startups stated, "The Win·Winter Festival was able to achieve higher results than the target because of the excellent products from small and medium-sized enterprises and small business owners and the citizens who recognized and participated in consumption promotion. Through the newly established Consumption Promotion Planning Team, we will plan future consumption promotion events more effectively to better meet the expectations of the public."

This content was produced with the assistance of AI translation services.