'Transition to No.1 Financial Platform'... KB Kookmin Card Organizational Restructuring and Personnel Changes Implemented

[Asia Economy Reporter Minwoo Lee] KB Kookmin Card has reorganized its organization and carried out executive appointments with the goal of transforming into the No.1 financial platform company.

On the 28th, KB Kookmin Card announced that it had conducted an organizational restructuring and executive appointments the day before, focusing on 'establishing a customer-centric organizational system,' 'strengthening work accountability,' and 'activating organizational collaboration under common goals.' Meanwhile, the new organizational structure, changed from '12 groups, 3 headquarters, 47 departments, 26 branches' to '13 groups, 4 headquarters, 47 departments, 25 branches,' will be applied from January 1 next year.

First, to strengthen core business competitiveness, the individual and corporate divisions were reorganized. The individual customer division reorganized sales and marketing organizations into an individual sales group and marketing headquarters system, optimizing the organization to expand active customers.

The individual sales group oversees company-wide sales while focusing on product planning and member recruitment capabilities. Under the individual sales group, the marketing headquarters consists of merchant marketing, customer marketing, overseas marketing, and customer consultation teams, concentrating on increasing usage amounts and expanding active customers.

The corporate customer division newly established a corporate and public sales group dedicated to corporate customers and public projects to strengthen sales capabilities. Along with this, the sales organization was expanded to enhance synergy effects among KB Financial Group affiliates such as banks and securities.

Organizational adjustments to strengthen the platform were also made. Under the platform business group, a platform operations headquarters was established with dedicated teams for each service. Within the same headquarters, a platform development department was also set up to strengthen rapid collaboration between platform operation and development.

Additionally, dedicated departments for platform strategy, platform marketing, and platform content were placed to establish a collaborative system with related departments, and a dedicated commerce content organization for personal asset management (PFM), non-financial content, and shopping was newly created to enhance KB Pay customer service competitiveness.

Measures to strengthen future responsiveness were also taken. The global business headquarters was elevated to a group to promote overseas expansion strategies and strengthen management of overseas local subsidiaries. The organization responding to the expansion of the Process Agency (PA) business was also increased.

Below are the personnel appointments.

▶ Head of Financial Services Group Sung Baekjun ▶ Head of New Growth Business Group Lee Haejung

▶ Head of Individual Sales Group Park Jinwook ▶ Head of Sales Support Group Baek Seongsik ▶ Head of Management Planning Group Seo Eunsoo ▶ Head of Management Support Group Jeong Yeongyu

▶ Head of Consumer Protection Headquarters Song Hoyoung ▶ Head of Data Strategy Group Lee Sangyeol ▶ Head of Corporate & Public Sales Group Lee Jeongsu ▶ Head of Risk Management Group Hong Changhee ▶ Compliance Officer Hwang Haesu

▶ Head of Platform Operations Headquarters Kim Gangyong

▶ Head of Tech Group Bae Jusik ▶ Head of Global Business Group Song Yonghun ▶ Head of Marketing Headquarters Shin Dongwon ▶ Head of Platform Business Group Lee Hojun ▶ Head of Brand Strategy Group Moon Seungcheol

▶ Head of Information Security Headquarters Park Kyuha

This content was produced with the assistance of AI translation services.