Lotte Resort Sokcho Unveils Miracle Morning Club Event
[Asia Economy Reporter Eunmo Koo] Lotte Resort Sokcho, operated by Hotel Lotte, announced on the 28th that it will present the ‘Miracle Morning Club’ event, which will live broadcast the New Year's sunrise on January 1st.
This live broadcast will show the sunrise scene over Sokcho Beach as seen from Lotte Resort Sokcho. Surrounded by the East Sea, Lotte Resort Sokcho is considered one of the top sunrise spots in Korea. On the day of the broadcast, the sunrise time in Sokcho is expected to be 7:43 AM, and the broadcast will run for a total of one hour from 7 AM to 8 AM.
The live broadcast can be viewed on the official Lotte Resort website. If you apply for advance notification, you will receive the viewing URL via text message on the day of the broadcast. Posting a sunrise photo taken directly in Sokcho or a screenshot of watching the Miracle Morning Club live broadcast on Instagram will enter you into a drawing to win a Fujifilm Instax camera and Lotte Cinema tickets.
The Miracle Morning Club also offers a year-round participation event. Lotte Resort Sokcho live broadcasts the sunrise on the 1st of every month. After applying for advance notification, participation is confirmed by leaving a comment in the Miracle Morning Club event section on the website during the live broadcast. Participants will be entered into a monthly drawing to receive small gifts, and those who participate at least seven times by December will be awarded a one-night stay voucher at Lotte Resort Sokcho on December 31, 2023.
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A Lotte Resort official said, “The Miracle Morning Club was planned targeting the MZ generation (Millennials + Generation Z),” and added, “We hope everyone has a productive year with Lotte Resort Sokcho.”
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