Backpacker Surpasses 1 Trillion Won in Cumulative Transactions... Announces Vision for Creator Ecosystem

Idus Records 840 Billion KRW, Tumblbug 250 Billion KRW
Announces 'Everyday Special' Vision Through Creator Ecosystem Development

Kim Dong-hwan, CEO of Backpacker

[Asia Economy Reporter Kim Cheolhyun] Backpacker (CEO Kim Donghwan) announced on the 27th that its cumulative transaction amount has surpassed 1 trillion KRW. Backpacker is the operator of the handmade market platform 'Idus' and the parent company of the crowdfunding platform 'Tumblbug.' Along with this, it also unveiled a new vision for fostering the creator ecosystem.

Surpassing a cumulative transaction amount of 1 trillion KRW is an achievement reached in the 10th anniversary year of Backpacker's founding. As of the end of last November, Idus recorded 840 billion KRW and Tumblbug 250 billion KRW. More than 80% of customers on Idus and Tumblbug are repeat buyers or supporters, and the additional support funds directly given by customers to artists and creators have accumulated to 13.3 billion KRW.

Founded in 2012, Backpacker has operated the online market platform 'Idus' since 2014 to expand the limited sales channels and market base for handicraft artists. In 2020, it expanded its business by acquiring the crowdfunding platform 'Tumblbug,' which connects creators and customers.

Currently, Idus and Tumblbug have established themselves as the largest creator platforms in South Korea where creators and artists are most active. On the 8th and 11th anniversaries of their services, respectively, more than 35,000 handmade artists and 26,000 creators are active on Idus and Tumblbug.

Backpacker also revealed a vision slogan called 'Everyday Special,' which contains its goals for next year and mid-to-long-term direction. It conveys the message of providing an environment where creators can cross-actively participate on creator platforms and expanding various supports such as artist stores and shared workshops necessary for creative activities, making not only the value of creation but also customers' daily lives special.

Kim Donghwan, CEO of Backpacker, said, "We were able to achieve the great milestone of 1 trillion KRW in cumulative transactions by growing together with creators," adding, "We will present concrete plans and make further efforts for the development of the market through the creator ecosystem with a greater sense of mission."

This content was produced with the assistance of AI translation services.