Bodyfriend Wins Minister of Trade, Industry and Energy Award at 'Industry-Academia Project Challenge'

'Bodyfriend Sound UX Design' Industry-Academia Project Awarded

Park Byung-woo, assistant manager of the Experience Design Team in the IT Headquarters at Bodyfriend, who won the grand prize for the 'Bodyfriend Sound UX Design' project, is taking a commemorative photo with Kim Hong-ju, director of the Mid-sized Enterprise Policy Division at the Ministry of Trade, Industry and Energy.

[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend announced on the 27th that it won the Grand Prize (Minister of Trade, Industry and Energy Award) at the '2022 Industry-Academia Project Challenge' hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute for Advancement of Technology (KIAT).

Now in its third year, the Industry-Academia Project Challenge shares and competes on the outcomes of industry-academia projects where master's and doctoral students research technical issues occurring in the industry together with companies. A total of 426 teams across 40 fields participated, and among the 132 teams that advanced to the finals after preliminaries, 10 teams were selected for the Minister of Trade, Industry and Energy Award and 10 teams for the KIAT President Award.

The 'Bodyfriend Sound UX Design' industry-academia project, conducted jointly by Bodyfriend's IT Headquarters Experience Design Team and the Sound Experience Design Lab of the Department of Smart Experience Design at Kookmin University, won the Grand Prize after overcoming strong competition. Park Byung-woo, a senior researcher of the Experience Design Team and a fourth-semester doctoral student in the Department of Smart Experience Design at Kookmin University who participated in this project, said, "It was highly evaluated because it is not a one-time sound response but allows continuous sound experiences to be applied to all products and services released by Bodyfriend in the future," adding, "We plan to continue research in various interaction design fields through this project."

Bodyfriend explained that the Experience Design Team is steadily researching not only technology development but also the 'invisible design area' to differentiate healthcare products and is achieving results.

This content was produced with the assistance of AI translation services.