This Year's Top Genie TV Purchase is 'Wooyoungwoo'... Most Viewed is 'Otsoemye'

KT Reveals Genie TV 2022 Content Year-End Review

[Asia Economy Reporter Oh Su-yeon] KT disclosed on the 27th the ‘Genie TV 2022 Year-End Content Review,’ which analyzed genre-specific content consumption data from over 9 million Genie TV user households over the past year.

According to the analysis of Genie TV’s drama content, the most beloved drama this year was ENA’s . This work also achieved great success on online video streaming services (OTT), with approximately 600,000 purchases. Despite KT conducting discount promotions to offer benefits to its customers for this co-produced drama, it ranked first due to the Woo Young-woo syndrome. Following were KBS’s and SBS’s .

The drama with the highest number of repeat viewings on Genie TV in 2022 was MBC’s , recording about 6.1 million views. Next was the Genie TV original series , which ranked second with approximately 5.8 million views. Riding on the popularity of , KT plans to continue offering differentiated originals such as the courtroom romance and the thriller next year, providing all content free of charge to its customers.

In the movie category, the highest-grossing film this year was . was the first film to reach 10 million viewers in theaters since the COVID-19 pandemic began, and it also recorded cumulative sales of about 5 billion KRW on Genie TV. The second and third highest-grossing films were and , respectively, with Korean films dominating home theaters.

Additionally, it was notable that among the 50 most-watched movies on Genie TV, 17 titles were not present in the theater box office. This suggests that Genie TV played a role in re-highlighting films that audiences missed in theaters. These 17 films averaged 90,000 viewers each and were mostly small to mid-sized films with an average of about 500 screens, including some with only two screens. Korean films such as , , , , and accounted for more than half of these titles. KT explained that this demonstrates Genie TV’s efforts to secure customer choice and content diversity.

In the entertainment category, the top-grossing show was SBS’s , with about 210,000 purchases, followed by MBC’s in second place and MBC’s in third.

In the kids’ category, English nursery rhyme content for preschool children such as , , and ranked in the top three by usage. This reflects parents’ interest in English. and are exclusively provided by KT among IPTV providers.

Meanwhile, Genie TV has organized a ‘2022 Year-End Special’ at the top of the VOD menu until the 29th, recommending the top 30 contents by genre, including the most loved movies, dramas, entertainment, kids, as well as animation, series, music, and documentaries throughout the year.

Kim Hoon-bae, Executive Vice President of KT Media Platform Business Division, stated, “The content usage data of Genie TV, Korea’s number one IPTV operator, is the most popular resource encompassing all age groups and various genres, serving as a barometer to understand the media life of Korean households.” He added, “Especially as KT has recently evolved into a ‘media portal’ that curates all content?from live channels to movies, originals, kids, and OTT?using artificial intelligence (AI) tailored to user preferences, we will continue to solidify our position as Korea’s representative media platform that ‘accurately shows the desired content automatically.’”

This content was produced with the assistance of AI translation services.