Hana Bank's 2023 Organizational Restructuring and Executive Appointments
Focus on Strengthening Sales Competitiveness
Field and Performance-Oriented, Young Leaders Positioned Forward
Active Promotion of Female Talent

[Asia Economy Reporter Bu Aeri] Hana Bank announced on the 26th that it has carried out the 2023 organizational restructuring and executive appointments focused on expanding its business functions. Among the appointments, young leaders born in 1971, including vice presidents, were selected.


Hana Bank plans to strengthen the sales competitiveness at the regional sites and establish a system to spread a customer-centered sales culture, while promoting sustainable growth by enhancing expertise in future business sectors.


First, the existing sales group was divided and newly established as ▲Central Sales Group ▲Yeongnam Sales Group ▲Honam Sales Group, and sales headquarters were newly established within each regional sales group to reorganize the sales organization system to be field-centered.


The head office's own sales functions were also expanded. To respond to increased financial market volatility and secure a stable profit base, a Fund Market Group was newly established, and the Fund Market Headquarters within the group was assigned to it.


To expand institutional sales and strengthen competitiveness in external financial institution sales, the existing Institutional Business Headquarters was elevated to the Institutional Sales Group, and the Financial Institution Sales Unit was promoted to the Financial Institution Sales Department.


For ESG (Environmental, Social, and Governance) management, an ESG Group was newly established, with the ESG Headquarters and Public Relations Headquarters assigned to the ESG Group.


To secure talent, the HR division was separated from the existing Management Support Group to create a new HR Support Group, and to strengthen ICT competitiveness, an ICT Headquarters was newly established to oversee departments directly under the ICT Group.


In addition, a Brand Channel Headquarters was newly established to oversee the Brand Strategy Department, Channel Strategy Department, and Customer Care Center, thereby strengthening field support. To integrate and manage customer consulting functions that were previously dispersed across the WM (Wealth Management) Headquarters and Trust Headquarters, an Asset Management Consulting Center was newly established. The Pension Business Department and Pension Support Department were merged into the Pension Business Support Department.


In executive appointments, field and performance-centered personnel changes were made. Young leaders with expertise were placed in forward positions, and female talents were selected.


Kim Yong-seok, General Manager of Seoul 1 Collaboration Headquarters, moved to become Head of the Credit Group; Kim Chang-geun, Head of Institutional Business Headquarters, became Head of the Institutional Sales Group; and Lee Seon-yong, Head of Retail Business Support Headquarters, moved to become Head of the Retail Group, all promoted to vice presidents.


Kim Hyun-soo, Yeongnam Regional Representative (Head), was promoted to Vice President as Head of Yeongnam Sales Group; Yang Dong-won, Honam Regional Representative (Head), as Head of Honam Sales Group; and Lee Seong-jin, Head of Chungcheong Sales Group (Head), as Head of Chungcheong Sales Group.


Kim Young-il, Head of Management Strategy Headquarters, became Head of Management Planning Group; Oh Jeong-taek, Head of Brand Headquarters, became Head of ESG Group; Kim Han-wook, Head of HR Support Headquarters, became Head of HR Support Group; and Jung Jung-ho, Head of Hana Financial Research Institute (Head), were all promoted to vice presidents.


Among the vice presidents, Kim Young-il, Vice President of the Management Planning Group, born in 1971, is the youngest. He was selected as vice president in recognition of his outstanding achievements in establishing and executing management strategies.


To strengthen field-centered sales capabilities, promotions to executive director and headquarters head were made targeting branch managers with excellent field performance and department heads with outstanding field support, with a total of 24 people promoted to executive directors and headquarters heads.


Young female leaders with expertise were also selected. For example, Lee Eun-jung, Head of Investment Products Headquarters, born in 1974, was promoted to headquarters head in recognition of her exceptional capabilities and achievements in asset management, including customer profitability, while working as Gold PB Manager at Club1 PB Center.


Including Vice President Kim So-jung, Head of Digital Group; Executive Director Lee In-young, Head of Consumer Protection Group; and headquarters heads Kim Deok-soon and Park Young-mi of the Central Sales Group, Hana Bank has a total of five female executives and headquarters heads, all born in the 1970s.


A Hana Bank official said, "Through organizational restructuring and executive appointments, we plan to focus all the bank's capabilities to create opportunities for growth together with all stakeholders, including customers, shareholders, employees, and the community."



Hana Financial Group Headquarters Exterior View

Hana Financial Group Headquarters Exterior View

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This content was produced with the assistance of AI translation services.

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