Asung Daiso launches 'New Year Rabbit Series'... "From Stationery to Living Goods"
Composed of Boktokki, Gangtokki, and Tteoktokki
[Asia Economy Reporter Lim Chunhan] Asung Daiso announced on the 26th that it will launch over 40 types of the ‘New Year Rabbit Series,’ including stationery, fancy goods, and living products, to celebrate the Year of the Rabbit.
The Rabbit Series is composed of three rabbit characters, expressing wishes for customers to have a year filled with happiness, health, and wealth all at once. Bok Rabbit symbolizes happiness, Gang Rabbit represents health, and Tteok Rabbit signifies wealth.
The stationery products include calendars, notebooks, and deco stickers. The Rabbit acrylic perpetual calendar is an innovative item that allows users to adjust the month by moving the rabbit board without needing to replace the calendar every month. The Rabbit one-ring wired notebook is palm-sized for easy portability and comes in two types: grid paper and lined paper. The deco stickers consist of numbers and alphabets, allowing for various combinations in decoration.
The fancy goods include dolls, paper mobiles, and piggy banks, making them ideal gifts for the New Year. The dolls come in six types, including the Rabbit Three Friends doll and the Rabbit Three Friends nap doll. The Rabbit die-cut card is a folded card designed so that when opened, a message can be written inside the lucky pouch.
The living products include cushions, foot mats, and slippers. The silhouette rabbit cushion features the side silhouette of a rabbit, making it a good choice as a modern interior accessory. The Rabbit Three Friends face curtain tie is a practical item with a snap button that allows two-step size adjustment and elasticity.
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A Daiso official said, “We planned these products with the meaning of wishing happiness, health, and wealth to customers visiting Daiso for the upcoming Year of the Rabbit,” adding, “We hope you welcome a New Year full of luck with the New Year Rabbit Series products.”
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