LG Electronics Unveils New 'Minimal Design' Appliances at CES

Global Expansion of Space Appliance Trends with 'Minimal Design' Line

New design line product image of LG Electronics / Photo by LG Electronics

[Asia Economy Reporter Kim Pyeonghwa] LG Electronics announced on the 25th that it will unveil new ‘minimal design’ home appliances at CES 2023, the world’s largest home appliance and IT exhibition held next month. They plan to showcase five products featuring minimal design: refrigerator, washing machine, dryer, oven range, and dishwasher at CES 2023.

The minimal design appliances pursue a ‘timeless’ style that does not follow trends. The basic colors are neutral tones, and physical buttons, decorative elements, and handles are minimized to simplify the exterior design. The user experience (UX) and user interface (UI) are also characterized by being intuitive and simple.

LG Electronics is adding a minimal design line to expand the space appliance trend led by the Objet Collection to the global market. Another goal is to provide differentiated customer experiences to consumers both domestically and internationally.

LG Electronics plans to incorporate environmental, social, and governance (ESG) values into the minimal design appliances. They minimize the materials and energy used in manufacturing by reducing the number of parts, functions, and printed indicators showing status on the products, and by simplifying the manufacturing process. Additionally, recycled materials are applied to the product’s interior and exterior materials, packaging, and cushioning materials.

LG Electronics plans to sequentially launch the new design appliances as early as the first half of next year. The new products will be released as UP appliances. Users can continuously add functions through upgrades in the UP Appliance Center of the LG ThinQ app.

Kim Suyeon, Senior Specialist at LG Electronics H&A Design Lab, said, “Simplicity can elevate the value of customers’ lives with elegance,” and added, “We will lead another home appliance trend with minimal design.”

This content was produced with the assistance of AI translation services.