11st, 'Eochapi Project' Promotion... "Enjoy Coffee at a Discount"

Get 4000 SK Pay Points When You Buy 6 Cups of Coffee

11st's MyData service MoneyHanjan presents the 'Eochapi Project' promotion. (Photo by 11st)

[Asia Economy Reporter Lim Chunhan] 11st announced on the 23rd that its MyData service ‘MoneyHanjan’ will launch the ‘Eochapi Project’ promotion, which analyzes customers’ consumption patterns to suggest rational shopping.

This event means offering products that customers would buy anyway at a cheaper price, providing bundle products with additional benefits to customers with specific consumption conditions. From the 23rd to the 29th, a pilot promotion will gauge customer reactions, and the Eochapi Project, enhanced with commerce-specialized features, will be officially launched early next year.

The first promotion item is coffee. From 1 PM on the 23rd, the ‘Drink Coffee Anyway, Drink Cheap!’ page within MoneyHanjan will open. Only customers who have payment history within the last three months at one of the 16 coffee franchise stores linked to cards or bank accounts connected to MoneyHanjan can participate. For these customers, a secret deal will be available where purchasing a bundle of six Starbucks Americano drinks earns 4,000 SK Pay points. This first promotion is limited to the first 2,500 participants.

An 11st official said, “Coffee is a suitable item for analyzing shopping patterns as many customer groups frequently consume it, so we prepared benefits preferred by these customers,” adding, “In the future, we plan to enhance the service by providing consumption tips for each spending segment and offering more personalized deals.”

This content was produced with the assistance of AI translation services.