E-Land Misso Expands and Reopens Store at IFC Mall... "Comfortable Shopping Space"

E-Land MISSO, IFC Mall Renovated Store. Photo by E-Land

[Asia Economy Reporter Song Seung-yoon] E-Land announced on the 23rd that its women's SPA brand Missso has opened a renewed store at IFC Mall.

The newly opened Missso IFC renewal store has expanded to 120 pyeong, about 1.5 times the size of the previous store, and moved from the L1 floor to the L2 floor. The front of the store features gray stone and ivory colors with lighting, creating a luxurious and trendy space. By reorganizing the shopping flow and expanding the fitting room area, customers can shop conveniently and comfortably. The Missso IFC Mall store saw sales grow by more than 50% compared to the previous year due to an increase in nearby office workers looking for work outfits after the endemic. This store renewal was carried out to provide customers with a richer shopping experience.

This year, Missso rearranged stores from a profitability perspective and established a stable sales and profit structure through renewing existing major commercial area stores and opening new stores. Starting with the new opening of the Konkuk Star City store on the 16th, Missso opened the Gocheok I'Park Mall new store on the 22nd and the IFC Mall renewal store on the 23rd, opening three new stores this month alone. To commemorate the opening, the Missso IFC Mall renewal store offers abundant benefits to visitors for three days.

An E-Land Missso official said, "This year, we focused on maximizing customers' offline store experience by renewing major domestic stores and opening new stores," adding, "Next year, we plan to aggressively expand by opening about 10 large-scale new stores of 100 to 150 pyeong mainly in premium outlets."

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