Lotte Mart Launches 'Lobster Party Pack'... Targeting Home Party Enthusiasts

Limited Edition Season Product - 10,000 Packs Only

Lobster Party Pack. (Photo by Lotte Mart)

[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 23rd that it will sell a limited quantity of 10,000 'Lobster Party Packs' targeting home party demand for the year-end season.

Lotte Mart directly sourced large, plump Canadian cooked lobster and offers it at a reasonable price of 29,800 KRW. The pack is generously composed with one lobster as the main item, 8 shrimp, corn for grilling, vegetables, and two types of sauces. Aquaculture chefs and merchandisers (MDs) visited various trendy seafood restaurants to find fashionable flavors, and after multiple internal tests, developed a chef’s special seafood seasoning to enhance the umami of crustaceans. The pack features two sauces, tartar and chili flavors, which pair well with seafood, allowing customers to enjoy a variety of tastes.

Lotte Mart is also holding a discount event on home party foods until the 28th. Featured products include ‘Sushi of the Month’ and ‘Freshly Baked Egg Tarts.’ In particular, the egg tarts are priced at about 630 KRW each, roughly half the price of franchise bakeries, and are directly sourced from ‘Panik,’ the top producer, to provide an authentic Portuguese taste.

A Lotte Mart representative said, “We planned the Lobster Party Pack so that even with just ready-to-eat (deli) products, customers can create a party atmosphere comparable to dining out or delivery food,” adding, “We hope people enjoy joyful home parties with reasonably priced deli products for Christmas and the year-end season.”

This content was produced with the assistance of AI translation services.