HiteJinro Launches 'Non-Alcoholic & Tonic Hongcha' Set Targeting Home Party Enthusiasts
[Asia Economy Reporter Lee Seohee] HiteJinro announced on the 22nd that it has launched special sets of 'Hite Zero 0.00' and 'Jinro Tonic Hongcha' targeting home party enthusiasts.
The Hite Zero 0.00 × Ddukkeobi special set consists of 12 cans (350mL) of Hite Zero 0.00. Hite Zero 0.00 is an all-free non-alcoholic beer-flavored beverage with no alcohol, calories, or added sugars.
The Jinro Tonic Hongcha × Jigger special set includes 15 bottles (300mL) of calorie-free Jinro Tonic Hongcha and a cocktail measuring cup called a Jigger. Jinro Tonic Hongcha, released last September, is characterized by its fragrant black tea aroma. Various recipes are printed on the side of the box packaging, allowing anyone to easily prepare the drink.
The Hite Zero 0.00 × Ddukkeobi special set is limited to 1,000 sets nationwide at Emart stores, and the Jinro Tonic Hongcha × Jigger special set is limited to 15,000 sets nationwide at Emart Traders stores. Both sets will be discontinued once stocks are sold out.
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A HiteJinro Beverage official stated, “We will continue to introduce various seasonal special products reflecting consumer needs and trends, leading a healthy drinking culture.”
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