Seoul City to Open '2023 F/W Seoul Fashion Week' in March

Recruiting 80 Participating Brands

[Asia Economy Reporter Kiho Sung] Seoul Fashion Week has announced the schedule for the 2023 Spring Fashion Week and is recruiting a total of about 80 participating designer brands (35 fashion shows, around 40 trade shows).

The Seoul Metropolitan Government announced on the 22nd that the "2023 Spring Seoul Fashion Week" (2023 F/W Seoul Fashion Week) will be held for five days from March 15 to 19 next year at Dongdaemun Design Plaza (DDP). The 2023 Seoul Fashion Week will focus on expanding K-Fashion's overseas advancement by connecting domestic designer brands with prominent overseas buyers through trade shows and expanding collaborations between companies and designers.

The city judged that it is an opportune time to establish its position as the "leading Asian fashion week" as the influence of Korean culture is growing in the global market, and announced that it will be held in a period connected with the world's four major fashion weeks: New York, London, Milan, and Paris Fashion Weeks.

In October, Seoul Fashion Week was held as a 100% on-site fashion show for the first time in three years, lowering the barrier to fashion shows and operating so that many citizens and tourists could enjoy it together on-site.

The 2023 Seoul Fashion Week will focus on the business platform function of the fashion industry to "promote overseas expansion of our designers and maximize K-Fashion sales." It will expand the scale of global business, such as the trade show, a one-on-one order consultation connecting domestic designer brands with prominent overseas buyers, to increase order effects. To this end, next year, the plan is to invite more than twice the number of global buyers compared to the average year.

To proactively respond to the global economic downturn, a new fashion business venue will also be prepared. Following last season, collaboration between companies from other industries and designers will be intensified, and networking among overseas buyers, companies, and designers will be supported.

The Seoul Metropolitan Government will recruit designer brands to participate in the "2023 F/W Seoul Fashion Week" from the 26th of this month until January 11 next year. Online applications are available on the Seoul Fashion Week website.

This designer selection will expand the target to include not only mid-level designers but also emerging designers, simultaneously selecting brands to advance to Paris Trano?. In March, 10 brands centered on women's wear will be recruited to enter the Seoul Fashion Week joint pavilion, and in June, 5 brands centered on men's wear will be selected to enter the joint pavilion, along with 2 to 3 brands to present a joint fashion show.

Kim Young-hwan, Director of Economic and Job Planning at Seoul City, said, "Seoul Fashion Week is a representative global platform for revitalizing the fashion industry hosted by Seoul City," adding, "We hope many designer brands and fashion companies will show interest and participate in this opportunity to widely promote the competitiveness of domestic designers and further invigorate the domestic fashion industry."

This content was produced with the assistance of AI translation services.