430,000-Won Beanpole Padded Vest... Lee Jae-yong's Airport Fashion

This Is the First Time Wearing Our Own Brand

Samsung Electronics Chairman Lee Jae-yong is getting out of the car on the 21st at the Seoul Gimpo Business Aviation Center in Gangseo-gu to depart for Vietnam. / Photo by Yonhap News

Samsung Electronics Chairman Lee Jae-yong, who is departing for a business trip to Vietnam, has attracted attention by wearing a 'Beanpole' padded jacket from Samsung C&T's clothing brand. It is reported that this is the first time since joining Samsung that Chairman Lee has worn Beanpole apparel.

On the 21st, Chairman Lee departed for Vietnam through the Gimpo Business Aviation Center in Seoul. He wore a gray Beanpole padded vest as he headed to the departure gate that day.

This padded jacket is the 'Men's Ash Corduroy Down Vest' from Beanpole, Samsung C&T's traditional (TD) fashion brand, with a retail price of 439,000 KRW. It is said to be the first time the chairman has appeared in front of the press wearing a brand under the group.

However, this is not the first time Chairman Lee has showcased a 'casual' outfit. In 2019, he wore a red jumper from the Canadian outdoor brand 'Arc'teryx.' At that time, the brand was not very well known in Korea, and despite its high price of around 1.3 million KRW, it quickly sold out, generating significant interest.

Meanwhile, Chairman Lee will embark on his second overseas business trip in December alone. Earlier, on the 6th, he set off for a trip to the United Arab Emirates (UAE), marking his first overseas tour since becoming chairman. This Vietnam trip comes just 12 days after returning from the Middle East tour on the 9th.

Chairman Lee plans to attend the opening ceremony of the newly established Samsung R&D Center in Vietnam and, in celebration of the 30th anniversary of diplomatic relations between Korea and Vietnam, meet with Vietnamese political and governmental figures to discuss cooperation plans.

This content was produced with the assistance of AI translation services.