Jeju Samdasoo, Annual Sales of 335 Billion KRW... 10% Increase YoY, Record High

Jeju Samdasoo recycled PET (C-rPET) prototype production scene. / Photo by Jeju Special Self-Governing Province Development Corporation.

[Asia Economy Reporter Song Seung-yoon] Jeju Special Self-Governing Province Development Corporation, which produces and sells Jeju Samdasoo, announced on the 21st that this year’s B2B sales of Jeju Samdasoo grew by about 10% compared to last year.

Jeju Development Corporation expects Jeju Samdasoo to achieve B2B sales of 335 billion KRW this year. Jeju Samdasoo holds a 42.8% market share in the bottled water market. The company attributes the sales growth mainly to its stable response to market demand through increased production volume. Jeju Development Corporation also expanded direct online malls such as the home delivery application ‘Samdasoo App’ and strengthened user convenience through collaboration with new online platforms, alongside quality innovation management that raises the standards of good water.

Eco-friendly activities also had a positive impact. To reduce carbon dioxide emissions by 50% by 2025, the proportion of 'Jeju Samdasoo Green,' which removes labels, was increased to 30%, and the eco-friendly product lineup was expanded with items such as ‘Jeju Samdasoo Ribbon (RE:Born)’ using recycled PET (CR-PET). Additionally, efforts have been made to enhance customer experience by presenting pop-up events and branded content in animation format.

Jeju Development Corporation plans to focus more on advancing the core competitiveness of the brand?water quality and product quality?on the occasion of the 25th anniversary of Jeju Samdasoo’s launch next year. Through quality research, it aims to strengthen customer trust and market competitiveness and innovate the R&D system for eco-friendly packaging and design to lead future eco-friendly brand management. It also plans to strengthen source water research to establish a foundation for reaching 400 billion KRW in sales.

Kim Jeong-hak, CEO of Jeju Development Corporation, said, "We thank you for the interest and love shown to Jeju Samdasoo throughout this year," adding, "We will continue to uphold Jeju Samdasoo’s unique philosophy and contribute not only to the growth of the company but also to the growth of the market."

This content was produced with the assistance of AI translation services.