Ildong GQ Lab Launches 'Cholesterol Solution' to Help Reduce LDL

Ildong Pharmaceutical GQ Lab 'Cholesterol Solution' (Photo by Ildong Pharmaceutical)

[Asia Economy Reporter Chunhee Lee] Ildong Pharmaceutical announced on the 21st that its probiotic health functional food brand GQ Lab has launched a new product, ‘GQ Lab Cholesterol Solution.’

GQ Lab Cholesterol Solution contains Bifidobacterium breve IDCC 4401 heat-treated cultured dried powder ('BBR 4401'), a functional ingredient that can help improve blood cholesterol, with the highest domestic content of 100 billion cells per daily intake.

BBR 4401 is a postbiotic processed in a heat-killed form that can withstand digestive fluids such as stomach acid, can be stored at room temperature, and is safe for human use. It physically binds to cholesterol, bile acids, and other substances in the intestines to induce excretion from the body.

Ildong Pharmaceutical emphasized that it verified the functionality and safety through human application tests on Koreans to develop a cholesterol care product that is safe for daily consumption while considering Korean dietary habits. According to the company, the human application test conducted on Korean adult men and women with LDL-cholesterol levels ranging from normal to borderline showed that the group consuming ‘BBR 4401’ experienced a significant decrease in LDL-cholesterol levels and improvement in blood lipid levels. Furthermore, meaningful results were obtained in terms of improving bowel habits such as excessive straining during defecation, loose stools and watery diarrhea, and abdominal bloating. Based on this, Ildong Pharmaceutical added that it became the first in Korea to acquire individual recognition as a functional postbiotic ingredient related to blood cholesterol improvement from the Ministry of Food and Drug Safety.

No Hyunjin, brand manager of Ildong Pharmaceutical’s GQ Lab, said, “We plan to expand distribution channels,” and added, “We will focus on highlighting the product’s differentiating features such as functionality and safety proven through human application tests, and the convenience of room temperature distribution and storage.”

This content was produced with the assistance of AI translation services.