Home&Shopping to Export SME Products to Vietnam through 'K-Market'
Initial Shipment of KitchenArt Dadamchae Special Edition ColorSten Airtight Containers
[Asia Economy Reporter Kim Cheol-hyun] The export of home shopping products to the Southeast Asian market, promoted by Home&Shopping, has borne its first fruit. Home&Shopping announced on the 21st that the initial shipment of 946 units of the 'KitchenArt Dadamchae Special Edition Color Sten Airtight Containers' will be shipped from Incheon Port.
Home&Shopping established a cooperative relationship on the 7th with K-Market, which operates over 130 Korean food distribution stores throughout Vietnam, to support the overseas expansion and sales channels of domestic small and medium-sized enterprises (SMEs).
The airtight containers being exported this time are products from domestically produced SMEs and will first be introduced and sold in five major K-Market stores. After analyzing the sales trends post-introduction, the second export volume and schedule will be coordinated.
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Home&Shopping plans to continuously discover excellent SME products wishing to enter the Vietnamese market and expand exports. A Home&Shopping official stated, "We will strive to develop distribution lines that can practically help SMEs expand overseas," adding, "Through these efforts, we aim to increase the export performance of home shopping products to 10 million USD within the next three years."
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