7-Eleven Launches 'Jeil Matjip Tteok Mandu Guk'... "Warm Sagol Broth is Excellent"

Collaboration Product with CJ CheilJedang

Jeil Matjip Tteok Mandu Guk. (Photo by Seven Eleven)

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 21st that it will strengthen its own soup convenience food line by launching the second installment of its soup lunchbox series, 'Jeil Matjip Tteok Mandutguk.'

Jeil Matjip Tteok Mandutguk uses CJ CheilJedang's Wang Gyoja, Kimchi Wang Gyoja, and Mulmandu combined with rich beef bone broth to create a deep soup flavor. It includes toppings such as egg jidan, minced meat, gim, and green onions that go well with tteokguk, preserving the authentic taste of homemade tteok mandutguk.

Seven Eleven is also holding a giveaway event to celebrate the launch and the New Year. From the 1st to the 8th of next month, customers who purchase Jeil Matjip Tteok Mandutguk will receive CJ Bibigo sliced kimchi as a gift.

A Seven Eleven representative said, “Recently, the number of customers seeking soup lunchboxes has been increasing, and the convenience store lunchbox market is gradually changing. Going forward, we will expand and strengthen convenient meals such as soups and rice bowls that are easy to eat, in addition to full-course meals.”

This content was produced with the assistance of AI translation services.