Abley, Industry's First Mobile 'Gift Sending' Service Introduced

[Asia Economy Reporter Lee Seohee] Style commerce platform Ablely announced on the 20th that it has introduced a gifting service within its mobile app for the first time in the women's fashion platform industry.

The gifting service allows users to easily send gifts from all categories such as fashion and beauty within the Ablely app on mobile. Users simply press the 'Gift' button at the bottom of the product detail page and enter the recipient's name and mobile phone number. The gifting feature can be used even if the recipient has not installed the app or is a non-member. Additionally, the recipient can directly enter their own delivery information.

Ablely plans to continuously enhance the service to improve convenience for both the gifting customer and the recipient. They will establish a 'Gifting Section' where users can quickly and easily explore suitable gift items based on themes such as age group, price, and purpose, and strengthen convenience features so recipients can receive gifts more easily.

An Ablely representative said, "As people have become accustomed to contactless consumption, the culture of giving and receiving gifts via mobile seems to have settled," adding, "We hope that this upcoming year-end, customers can convey their feelings to their loved ones through simple and enjoyable gift shopping on Ablely."

This content was produced with the assistance of AI translation services.