Cafe24 Hosts '1 Million Creators Success Strategy' Seminar

Introduction to Using YouTube Shopping Integration Service

Cafe24 logo. (Photo by Cafe24)

[Asia Economy Reporter Lim Chunhan] Global e-commerce platform Cafe24 announced on the 20th that it held a seminar titled ‘Revealing the Success Strategies of 1 Million Creator Commerce’.

At this event, detailed usage methods of the shopping integration service that Cafe24 launched in partnership with YouTube on the 5th were introduced. By utilizing the YouTube shopping integration service, users can link their own mall (D2C) with their YouTube channel, and through real-time data integration, automatically display various information such as ▲product photos ▲product names ▲prices on YouTube live streaming and the store tab within the channel, enhancing convenience.

Rocks Poojari, YouTube Shopping Product Manager, said, “YouTube is the first place consumers look when considering product purchases and a place where they get inspired by their favorite creators,” adding, “Through this partnership, we expect Cafe24 customers operating YouTube channels to connect their stores more conveniently and introduce products through live streaming.”

Popular YouTube channel operators and successful shopping mall CEOs who are creating synergy effects simultaneously participated as speakers, including ▲Kim Bobae, CEO of Ekmul ▲Lee Seyoung, CEO of Haegideuk Market ▲Kwak Kyungmin, CEO of Unipopcorn. They shared vivid experiences of successfully linking e-commerce business with YouTube video content.

Jae-seok Lee, CEO of Cafe24, said, “From the perspective of helping anyone easily and conveniently create new added value, the meeting of Cafe24 and YouTube was inevitable,” and added, “The technological synergy of both companies is expected to become a strong supporter for online business operators and YouTube creators.”

This content was produced with the assistance of AI translation services.