Coupang Launches Beauty Brand 'Shiseido'... "Meet It with Rocket Delivery"

Price Discounts and Complimentary Gifts Offered

Coupang has launched the global luxury beauty brand "Shiseido." (Photo by Coupang)

[Asia Economy Reporter Lim Chun-han] Coupang announced on the 20th that it has launched the global luxury beauty brand 'Shiseido.' Shiseido is a prestige cosmetic brand with a history of 150 years. Its official domestic distribution channels were department stores and online department store malls, but now it can also be found through Rocket Delivery.

Coupang is running a promotion offering various benefits until the 25th. They are showcasing Shiseido's best-selling products and proposing three Coupang-exclusive lowest price matching set plans, where customers can receive additional best-selling products upon purchase. Representative products include the Ultimune Power Infusing Concentrate 3 two-piece set, Vital Perfection White Revitalizing 3-piece set, The Perfect Protector 3-piece set, and the 2022 Limited Edition Holiday Eyelash Color Pro.

Generous discount benefits are also prepared for purchasing customers. On the 19th and 23rd of this month, an additional 10% discount will be provided. A separate downloadable coupon offers an additional 4,000 KRW discount on purchases over 50,000 KRW. Additionally, all customers who purchase Shiseido prestige products will receive a free 15ml Vital Perfection Uplifting and Firming Cream Enriched.

A Coupang representative said, “We plan to provide customers with an excellent shopping experience by combining reliable Shiseido prestige headquarters products with Coupang’s superior shopping experience,” adding, “We are doing our best to offer customers a premium shopping experience through differentiated promotions and benefits while expanding the range of luxury beauty brand choices that customers desire.”

This content was produced with the assistance of AI translation services.