Lotte Duty Free Launches Challenge & TripTalk "Sharing Travel, Shopping, and Styling"

Travel Community TripTok Relaunched, Challenge Service Unveiled on the 20th
A Free Communication Space for Sharing Overseas Travel, Duty-Free Shopping, and Fashion Styling

Lotte Duty Free Drip Talk (Photo by Lotte Duty Free).

[Asia Economy Reporter Yuri Kim] Lotte Duty Free announced on the 20th that it will strengthen its online platform by introducing new services such as 'Challenge' and 'TripTalk' for customer communication.

Starting today, Lotte Duty Free will launch the Challenge service on the Lotte Internet Duty Free website. This service enhances actual customer reviews that can be referenced for duty-free shopping. Users can upload text, photos, and videos, and also tag products sold on the Lotte Internet Duty Free site in their posts.

Each month, a mission called 'Challenge Keyword of the Month' will be presented for a set period. Among participants, three best challengers who best express the theme will be selected and rewarded with 'Candy,' which can be exchanged for points on the Lotte Internet Duty Free site. 1,000 candies equal 1 dollar in points. Along with the launch of the Challenge service, the first missions will be the keywords '#MirrorShotChallenge' and '#PaddingChallenge.'

Lotte Internet Duty Free's TripTalk was also revamped and resumed service on the 6th. The new TripTalk, with the concept of 'Sharing Travel Tips,' is a community focused on exchanging travel information. Customers can use 'chat rooms' organized by interests such as location, budget, and preferences to ask questions about travel destinations and freely share their experiences.

Lotte Duty Free plans to increase customer participation by holding candy giveaway events for customers using Challenge and TripTalk. Posting content that includes videos and photos, clicking 'like,' or simply writing comments will earn a small amount of candy. Using both Challenge and TripTalk can earn up to 2,860 candies per day. Both services can be easily accessed from the main screen of the Lotte Internet Duty Free mobile application (app).

Anna Yoon, head of the Platform Planning Team at Lotte Duty Free, said, "At a time when domestic outbound travel demand is rapidly recovering, we have consecutively introduced services to strengthen customer communication. We will continue to develop this platform where customers can honestly and openly share various experiences, including duty-free shopping and overseas travel tips."

This content was produced with the assistance of AI translation services.