Shiseido Korea Appoints Yang Geun-hye as New CEO

Yang Geun-hye, new CEO of Shiseido Korea. Photo by Shiseido Korea

[Asia Economy Reporter Moon Hyewon] Shiseido Korea announced on the 19th that it will appoint Vice President Yang Geunhye as the new CEO effective January 1st next year. She is the first female leader since Shiseido Korea was established in 1997.

According to Shiseido Korea, the new CEO Yang has played a leading role in brand growth and performance turnaround while working for over 20 years in the beauty and consumer goods sectors at companies such as Johnson & Johnson, L'Or?al, Clarins, The Body Shop, and Coupang. At her previous company Coupang, she successfully led the entry of luxury beauty brands for the first time at Coupang, demonstrating her capabilities in marketing, distribution, sales, and e-commerce while leading various organizations.

Nicole Tan, CEO of Shiseido Asia Pacific, said, “We are very pleased that the new CEO Yang will lead Shiseido’s business in Korea, one of the most dynamic and competitive markets not only in the Asia Pacific region but globally. The Korean market is strategically important to Shiseido Asia Pacific as a source of product development and consumer insights to meet consumers’ beauty needs.”

New CEO Yang plans to focus on strengthening the brand portfolio with an emphasis on driving business growth strategies and enhancing brand equity based on a flexible and dynamic corporate culture, as well as actively advancing ESG initiatives. She will also concentrate on digitalization, expanding business channels, and e-commerce growth. Furthermore, based on her deep understanding of the Korean beauty market and consumers, she will strive to enhance brand value amid the rapidly evolving market and consumer preferences.

She said, “I am very pleased to take on this new responsibility and look forward to growing the Shiseido brand further in Korea together with passionate and dedicated employees. I will lead Shiseido Korea’s development by presenting new perspectives that can make meaningful impacts on consumers, employees, and the local community.”

This content was produced with the assistance of AI translation services.