Toys"R"Us Opens Disney Market... "Becomes a Hot Place"

Selling Over 700 Types of Toys and Accessories

Customers are browsing products at the Disney Market in Toys "R" Us Zeta Plex. (Photo by Lotte Mart)

[Asia Economy Reporter Lim Chunhan] Toys "R" Us Zeta Plex branch announced on the 19th that it has opened the first Disney Market, where customers can find about 700 types of Disney character products.

Since the Disney Market opened from the 2nd to the 11th, the number of customers at the Zeta Plex branch has more than doubled compared to the previous year. The Disney Market offers over four times as many Disney character products as the existing Toys "R" Us. It sells a range of items from children's toys to stationery, fancy goods, interior accessories, and digital accessories.

Targeting the MZ generation (Millennials + Generation Z), the space was designed not only for shopping but also to be full of sights and entertainment. Applying a plant interior concept, the store creates a fresh atmosphere, and an Instagrammable photo zone featuring artwork of Disney's representative character Mickey Mouse was created, perfect for social media certification shots. Digital signage will be used to showcase various Disney content suitable for seasonal promotions.

To commemorate the opening of the Disney Market, customers who purchase Disney character products this month will receive Disney stickers, and those who spend over 10,000 won will be given a Disney weekly calendar.

A Lotte Mart official said, "We plan to develop various products utilizing Disney content, which is loved by all age groups," and added, "Starting with the Zeta Plex branch, we will expand the Disney Market openings to locations such as Suwon branch to create new hot places."

This content was produced with the assistance of AI translation services.