Seven Eleven Opens 'Summoners War Chronicle' Pop-up Store

360-Degree Photo Studio Established as Game Background

Seven Eleven models are introducing the 'Summoners War Chronicle' pop-up store. (Photo by Seven Eleven)

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 18th that it will operate a pop-up store for the mobile MMORPG 'Summoners War Chronicle' in collaboration with Com2uS and Google Play until the 12th of next month.

The pop-up store was set up at the Seven Eleven China Embassy branch. The storefront features the main image of Chronicle, and the entire second floor inside the approximately 50-pyeong (about 165 square meters) store is decorated with Chronicle illustrations and sculptures, creating a space where visitors can experience the game’s worldview. It is operated under the concept of an academy for summoner initiation education, with experience zones such as a 360-degree photo studio, summoning capsule gacha zone, badge-making DIY class, and Google Play Games.

In particular, at the 360-degree photo studio, visitors can film videos that combine reality and the game world with themselves as the main character. Customers can transform into their desired style using various Chronicle character costumes and props prepared at the pop-up store, including feathered wings, swords, magic wands, wizard hats, and Geumganggo headbands.

Seven Eleven has prepared a free Chronicle goods giveaway event for all visitors to the Chronicle pop-up store. Each person can participate once in a summoning capsule gacha-style draw, with prizes including a Chronicle package worth 100,000 KRW, wireless chargers, keyboards, tumblers, blankets, cushions, and Chronicle in-game coupons.

The Seven Eleven Chronicle pop-up store operates from 11 a.m. to 9 p.m., with staff on site to explain the game’s story and background and assist customers with their experience.

A Seven Eleven representative said, “We are conducting various space experience marketing to target the MZ generation (Millennials + Generation Z), who prefer to experience unique spaces and new experiences. We expect many customers who want to have special and fun experiences with family, friends, and lovers during the year-end and New Year holidays to visit this pop-up store.”

This content was produced with the assistance of AI translation services.