47,000 Companies Participate in 'Win-Winter Festival' Kickoff... President Yoon Attends

[Image source=Yonhap News]

[Asia Economy Reporter Kim Bo-kyung] The opening ceremony of the promotional event for small and medium-sized enterprises and small business owners, "Han-gyewool-ui Donghaeng Festival Win·Winter Festival," was held on the 16th with President Yoon Seok-yeol in attendance.

Now in its fourth year, the Win·Winter Festival was previously called the "Christmas Market" until last year, but from this year, the brand has been unified under the Donghaeng Festival. The event kicked off at the Seoul Open Songhyeon Green Space, which was opened to the public for the first time in 100 years, and offered various attractions for citizens to enjoy.

In his opening remarks, President Yoon encouraged small and medium-sized enterprises and small business owners who are overcoming challenges such as COVID-19, high inflation, high interest rates, and high exchange rates.

President Yoon, First Lady Kim Geon-hee, and Minister Lee Young of the Ministry of SMEs and Startups held a lighting ceremony to mark the start of the Win·Winter Festival aimed at revitalizing domestic demand. The lighting ceremony carried the message of illuminating the dark nights brightly, symbolizing overcoming the difficult times caused by COVID-19.

Minister Lee toured the showroom displaying excellent products and, after receiving a briefing on the sharing bazaars being held nationwide during the event period, participated in a receipt-to-beverage exchange event at the Win·Winter Lounge Dome. Prior to the opening ceremony, Minister Lee also held a roundtable meeting with online platform companies and launched the "Santa Promotion Team" to promote the Win·Winter Festival.

The Win·Winter Festival, which runs for 10 days from the 16th to the 25th, is expected to involve a total of 215 channels, including 193 online platforms such as online shopping malls, home shopping, and delivery platforms, and 22 offline channels, with over 47,000 participating companies.

This content was produced with the assistance of AI translation services.