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Busan City, 17th Busan Fireworks Festival Linked 2030 Busan World Expo Promotion Zone

December 17, Festival Day at Gwangalli Beach, Open 11 AM to 7 PM

The 17th Busan Fireworks Festival Event-Linked 2030 Busan World Expo Promotion Booth Design.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Busan City will create a promotional zone for the bid to host the 2030 Busan World Expo around Gwangalli Beach in connection with the 17th Busan Fireworks Festival (Theme: An emotional harmony singing Busan with fireworks, ‘Busan Harmony’).

The 17th Busan Fireworks Festival will be held on the 17th at Gwangalli Beach, aiming to enhance resilience in daily life, revitalize the local economy, and spread enthusiasm for the bid to host the 2030 Busan World Expo through the fireworks festival.

This promotional zone is set up under the theme ‘2030 Busan Expo × Christmas,’ allowing families, couples, and friends who want to feel the year-end atmosphere while waiting for Christmas to meet in advance and pray for the successful bid of the 2030 Busan World Expo. It will operate from 11 a.m. to 7 p.m. on December 17, the day of the Busan Fireworks Festival.

The promotional zone will feature promotional booths, an Expo Boogie photo zone, and will also broadcast promotional videos for the 2030 Busan World Expo. Additionally, pink-hued lights and trees will be decorated around the promotional booths to serve as photo zones and warmly welcome citizens’ recovery of daily life.

Expo Boogie postcards provided at the Yuchisomang Tree event.

The promotional videos shown in this promotional zone include the video of South Korea’s 3rd competitive presentation (PT) as a candidate country for the 171st International Bureau of Expositions (BIE) held in Paris, France, on November 29, and videos involving students from Dong-A University that have received positive responses from future generations at the National Busan Science Museum’s ‘2030 Busan World Expo Special Exhibition’ media display, produced using looping techniques.

At the 171st BIE General Assembly, candidate countries for the 2030 Busan World Expo (Italy, Ukraine, South Korea, Saudi Arabia) presented competitive PTs. South Korea emphasized its cultural power by highlighting the Netflix drama ‘Squid Game’ and the ‘2030 Busan World Expo promotional ambassador BTS,’ introducing the 2030 Expo as a solution platform to address humanity’s pressing challenges.

The city plans to expose this video through major events, festivals, and fixed media (IPTV, electronic billboards, bus information displays, etc.) to encourage citizens’ support, interest, and response for the bid.

Various events such as the Wish Tree event and social media (SNS) events will be prepared at the promotional zone to allow citizens to participate in building consensus for the 2030 Busan World Expo bid.

The Wish Tree event involves writing personal wishes or messages hoping for the bid on postcards featuring the Expo Boogie, then decorating a 3-meter-high Wish Tree with these postcards.

The social media (SNS) event invites participants to take a certification photo with the Expo Boogie mascot doll installed in the promotional zone, then upload the photo on their personal social media with essential hashtags spreading the citizen consensus for the 2030 Busan World Expo bid. One hundred participants will be selected by lottery to receive commemorative gifts.

The essential hashtags are #2030BusanWorldExpo×BusanFireworksFestival, #2030BusanWorldExpo×BidForBusan, and #2030BusanWorldExpo×ExpoBoogie.

Mayor Park Hyung-jun said, “Taking the 17th Busan Fireworks Festival as an opportunity, we will actively promote Busan’s charm and the passionate desire of Busan citizens to host the 2030 World Expo through the 2030 Busan World Expo bid promotional zone to tourists visiting Busan.” He added, “Since next year is a crucial year when the host city for the 2030 World Expo will be decided, we will mobilize all available resources to carry out bid activities.”

Photo zone for the 2030 Busan World Expo in the 2nd floor waiting room of Busan Station.

The city plans to promote citizen-centered publicity by showcasing monthly Expo themes using the photo zone inside the 2nd-floor waiting room of Busan Station, a gateway area. In December, a photo zone will be created under the theme ‘Welcoming EXPO and X-MAS’ to get closer to citizens and tourists.

This content was produced with the assistance of AI translation services.