GS25 Opens MapleStory Merchandise Season 2 with 10 Million Units Sold

MapleStory Season 2 Opens with Updated Packaging, Types, and Character Stickers
Expanded Product Categories Including Snacks and Jelly, Offering Unique Item Cards

GS25, MapleStory Season 2 (Photo by GS25)

[Asia Economy Reporter Yuri Kim] GS25 has unveiled 'Season 2' of its hit collaboration product with MapleStory this year.

GS25, a convenience store operated by GS Retail, announced on the 16th that it opened Season 2 of the MapleStory collaboration products, which gained great popularity last June, and will release about 10 additional products including 5 types of snacks and 2 types of jelly on the 20th, following 5 types of MapleStory bread on the 15th.

The Season 1 MapleStory bread products recorded cumulative sales of over 10 million units, establishing themselves as GS25's representative character bread products. Season 2 updated not only the packaging design but also the product types and character stickers. Representative MapleStory characters such as Pink Bean, Slime, and Stone Spirit were applied to the packaging, and the products were changed to Mocha Choco Chip Cake, Apple Pastry, Banana Cream Sandwich, Seed Hotteok, and Red Choco Pancake.

The character stickers were completely replaced based on customer analysis. By analyzing characters frequently mentioned on SNS and game chat rooms, the collection of character stickers has been expanded to 98 new types.

GS25 expects that MapleStory, loved since 2003, will evoke nostalgia and stimulate the desire to collect new character stickers and trading cards, receiving broad support from customers in their teens to thirties. On the upcoming 20th, GS25 will set up a MapleStory pop-up store at the Door to Seongsu branch, selling special package products and cappuccinos featuring characters, and will install a photo zone to provide a unique experience for the MapleStory fandom.

This content was produced with the assistance of AI translation services.