Green Cross 'Bimax' Wins Presidential Award at Korea Brand Awards

Lee Jung-woo, Head of GC Green Cross CHC1 Unit (left), and Lee Jae-seok, Director of the Ministry of Trade, Industry and Energy, are taking a commemorative photo after the '24th Korea Brand Awards' ceremony held on the 15th at Novotel Ambassador Gangnam. (Photo by GC Green Cross)

[Asia Economy Reporter Chunhee Lee] GC Green Cross announced on the 15th that its high-dose vitamin B brand ‘Bimax’ received the highest award, the Presidential Award, at the 24th Korea Brand Awards. This is the first time a vitamin brand has won the Presidential Award.

The Korea Brand Awards is the only government award system related to brands in Korea, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute for Industrial Policy Studies. It comprehensively evaluates and awards based on ▲brand management policy ▲brand management activities ▲brand management performance ▲eligibility ▲public perception, among other criteria.

Bimax, first launched in 2012, is a high-dose vitamin that contains vitamin B complex along with about 10 other vitamins and various minerals, characterized by improving physical fatigue and stamina. The product line includes seven types: ▲‘Bimax Active’ ▲‘Bimax Gold’ ▲‘Bimax Meta’ ▲‘Bimax BB’ ▲‘Bimax MG Plus’ ▲‘Bimax Metabi’ ▲‘Bimax Ever’.

The company explained that after Bimax achieved sales of 10 billion KRW in 2017, it became a flagship brand that captured consumers’ hearts through fresh TV commercials for its main product, Bimax Meta, reaching sales of 50 billion KRW last year.

Lee Wonjae, GC Green Cross brand manager, said, “Thanks to the interest and support from numerous pharmacists and consumers so far, we were able to receive the highest award at the Korea Brand Awards,” and added, “We will continue to repay with good products.”

This content was produced with the assistance of AI translation services.