"Gather News Lovers" GS25 Releases 2 More Types of Petit Cup Rice

GS25 Petit Cupbap Corn Cheese Dakgalbi, Tuna Kimchi product image. (Photo by GS Retail)

[Asia Economy Reporter Jeon Jinyoung] GS25, operated by GS Retail, announced on the 15th that it has newly launched two lunchbox products for so-called "Sosikja" (light eaters): 'Corn Cheese Dakgalbi Petit Cupbap' and 'Tuna Kimchi Petit Cupbap.'

The newly released Corn Cheese Dakgalbi Petit Cupbap features paprika rice topped with spicy grilled dakgalbi, cheese, and sweet corn, while the Tuna Kimchi Petit Cupbap enhances flavor by mixing popular ingredient tuna with mayonnaise and adding stir-fried kimchi and vegetable furikake.

Both products are designed for Sosikja, with a weight of around 200g, which is less than half the weight of existing lunchbox menus, maintaining the same concept as the previous Sosikja cupbap varieties, 'Cheese Bulgogi Cupbap' and 'Chicken Mayo Cupbap.' The reduced weight also means the price is set at 2,300 KRW, equivalent to a roll of gimbap. With this, GS25's Sosikja cupbap lineup has expanded to four varieties.

Recently, media content featuring light eaters among celebrities has gained attention, establishing Sosikja as a trend. Riding this trend, the two Sosikja lunchboxes launched by GS25 last month sold over 30,000 units within a month of release.

Like the existing cupbap series, this new product was conceptualized by GS25's new product development project 'Gotseng Planning,' which consists solely of employees in their 20s and 30s.

Moon Jiwon, GS25 lunchbox product planner (MD), said, "Since we planned targeting the MZ generation (Millennials + Generation Z), the Gotseng Planning character was also reflected in this third Petit Cupbap," adding, "This new product is expected to remain popular as it pairs well not only with small-portion meals but also with various products such as beverages and coffee."

This content was produced with the assistance of AI translation services.