Curly and Off-Curly Unveil Winter Theme... Offering Various Docent Programs

Customer Participation Donation Campaign Also Underway

Kurly unveiled the new winter theme of its small-scale experiential cultural space Off-Kurly, titled "Winter Greetings Delivered with a Warm Heart." (Photo by Kurly)

[Asia Economy Reporter Lim Chunhan] Kurly announced on the 15th that it will unveil the new winter theme of its small-scale experiential cultural space Off-Kurly, titled "Winter Greetings Delivered with Warm Hearts."

This theme will run until February 28 next year and features a docent program focusing on cheese as the main ingredient. Guided by cheesemakers and chefs, participants will deeply explore the diverse tastes and flavors found in cheese. In particular, the Artisan Docent Program will showcase cheeses made domestically for the first time by the world-renowned cheesemaker Artisan Kim Soyoung. A dessert bar using chocolate and cheese, representative ingredients of the winter season, will also be added as a new program.

Specially produced goods and a variety of wines have also been prepared. A limited quantity of the "2022 Advent Calendar," containing 12 chocolates and 12 messages, will be offered. Considering the demand for year-end and New Year home parties, carefully selected wines and champagnes, as well as various cheeses and bakery items perfect for pairing, will be available.

A customer participation donation campaign called the "Warm Heart Campaign" will also be held. When customers upload photos containing hearts on their Instagram with hashtags or post heart-related images taken at Off-Kurly, 1,000 KRW will be donated per post. Additionally, heart tags distributed near Off-Kurly can be placed into heart boxes located inside the store, with 500 KRW accumulated per heart tag. The donations will be used to support programs for vulnerable children and adolescents in underprivileged areas.

A Kurly representative said, "We are pleased to present various content about new ingredients such as cheese and chocolate through Off-Kurly's new theme, Winter Greetings Delivered with Warm Hearts," adding, "We also ask for your interest in the Warm Heart Campaign, which returns the warm hearts our customers have sent to many people."

This content was produced with the assistance of AI translation services.