Experience the LG MoodUp Refrigerator Enhanced with Christmas Atmosphere

LG Electronics Best Shop Major Stores Operate 'Mood Up Christmas Experience Zone'

An LG Electronics model is introducing the Dios Objet Collection Mood Up at the LG Best Shop Seocho Main Store. / Photo by LG Electronics

[Asia Economy Reporter Kim Pyeonghwa] LG Electronics announced on the 15th that it will operate the 'Mood Up Christmas Experience Zone' at major LG Best Shop stores nationwide, including the Daechi Main Store, Seocho Main Store, Gangbuk Main Store in Seoul, Songdo Main Store in Incheon, and Suwon Main Store in Gyeonggi, until January next year.

Consumers visiting the stores can experience the LG Dios Objet Collection Mood Up set to Christmas mode at the Mood Up Christmas Experience Zone. This refrigerator features Rudolph Red and Pine Green colors and plays carols through a Bluetooth speaker, creating a Christmas atmosphere.

The LG Dios Objet Collection Mood Up is an innovative refrigerator whose door color changes when users select their desired color via the mobile app LG ThinQ. It offers Objet Collection colors developed in collaboration with Pantone Color Institute, a U.S. color research institute, and allows users to choose from 22 upper compartment and 19 lower compartment colors. For the four-door refrigerator with upper refrigeration and lower freezing compartments, over 170,000 color combinations are possible.

Yoon Sung-il, Head of Kitchen Solution Marketing at LG Electronics Korea Sales Division, said, “We will provide various opportunities for more customers to experience the LG Dios Objet Collection Mood Up refrigerator, which can uniquely change product color and space ambiance with just a touch.”

This content was produced with the assistance of AI translation services.