Shinsegae Factory Store Promotes Eco-Friendly Fashion... "Coexistence with Domestic Fashion Industry"

Bulk Purchase and Discount Sales of Inventory Since Last Year

A customer is browsing products at Shinsegae Factory Store Gangnam branch. (Photo by Shinsegae)

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store's off-price store, Shinsegae Factory Store, announced on the 15th that it will promote eco-friendly fashion in collaboration with small and medium-sized fashion brands.

At the Shinsegae Factory Store Gangnam branch, eco-friendly upcycling products will be showcased from the 16th to the 22nd. Representative brands include Eco Party Meari, Korea's first upcycling brand launched by Beautiful Store, Overlap, a fashion brand that reuses leisure sports materials, and Lovecharm, a premium vegan brand.

Since last year, Shinsegae Factory Store has been purchasing large-scale inventory to support the domestic fashion industry, which has faced difficulties due to worsening external business conditions such as COVID-19, acquiring nearly 4 billion KRW worth of stock through this year. Shinsegae Factory Store sells over 100 brands' off-season products, including Shinsegae's direct purchase items, products from Boon the Shop, a curated shop created by Shinsegae, and various well-known domestic and international companies, at discounts ranging from 30% to 80%.

A Shinsegae Department Store official said, “We have prepared a meaningful event to promote sustainable fashion to customers and continue win-win activities with domestic small and medium-sized fashion companies,” adding, “We will put more effort into eco-friendly and cooperative activities, such as alleviating inventory burdens for small and medium-sized fashion companies.”

This content was produced with the assistance of AI translation services.