Emons, 2023 Spring·Summer Furniture Trend is 'Comfort and Softness'

An Emons employee is explaining the New Cozy bed at the '2023 Spring·Summer (SS) Season Furniture Trend Presentation.'
[Photo by Emons]

[Asia Economy Reporter Kim Jong-hwa] Emons has predicted that the trends leading next spring and summer will be comfort and softness.

On the 7th, Emons held a 2023 Spring/Summer (SS) season furniture trend presentation at its headquarters showroom located in Namdong Industrial Complex, Incheon, and announced on the 14th that it has launched 60 new products based on these trends.

At this trend presentation, Emons forecasted that the leading trends for next spring and summer will be 'Slounge Comfort: Traditional Comfort with a New Sensibility,' 'Soft Industrial: Sophisticated and Modern Industrial Space,' and 'Glam: Minimal yet Elegant and Cozy Pattern Mix and Match.'

Emons, which is actively rebranding itself as a total solution brand proposing lifestyles, plans to release only well-received products as new items for the 2023 spring and summer season. These include premium bedroom spaces, living rooms as the center of daily life, casual dining spaces with various designs, and study spaces equipped with diverse functions and practicality.

Bedroom and Living Room Proposals Reflecting Customers' Lifestyles

The 'New Cozy' bed, which completes perfect relaxation, features a unique curved headboard design. For consumers who enjoy various activities such as resting, using smartphones, and working in the bedroom?an 'all-in-room lifestyle'?pocket spaces for USB charging and smartphone storage are separately provided on both sides.

This new product allows customers to choose between luxurious natural leather with a soft touch and functional fabric from Germany’s Tybo company for the headboard. Additionally, customers can freely select colors and designs according to their preferences. The sizes available are Large King (LK), Queen/King common (QK), and Super Single (SS).

The boucle fabric applied to the New Cozy fabric has a stain-resistant function, making it easy to manage everyday dirt. The bright ivory boucle fabric and deep brown synthetic leather are mixed and matched to create a sophisticated and trendy bedroom atmosphere. The luxurious synthetic leather is resistant to everyday scratches and highly durable, and with the addition of this new fabric lineup, customers now have a much wider range of choices.

The 'Frenchio Fabric Sofa' consists of two lineups: 'Frenchio Classic,' emphasizing classic and vintage styles, and 'Frenchio Modern,' featuring a modern and simple design. Microfiber is inserted into the backrest and armrests to provide a voluminous and cozy seating experience. The fabric used in Emons fabric sofas does not contain any perfluorinated compounds (PFC), making it harmless even with daily skin contact. Available in 3-seater and 4-seater sizes, customers can choose their preferred size. The colors offered are ivory, brown, and light gray, all available for custom order.

The premium recliner 'First Dual,' which offers differentiated perfect relaxation, uses exclusively supplied top-grade Italian Leonard bull leather to maximize comfort and luxury. Made with high-resilience HR foam and eucalyptus wood, the spacious seat allows people of any body type to relax comfortably. The 'First Dual' recliner features USB charging and smart one-touch functions that adjust the height and tilt of the headrest. It is available in a 4-seater size and two colors: warm gray and milk tea.

Customized Dining Spaces Reflecting Personal Tastes

The newly introduced 'Elle Dining Table' is based on a basic frame design in walnut color, allowing customers to customize the tabletop material by choosing between wood and ceramic. The Elle dining table is designed with the concept of fine dining, suitable for multiple people gathering in one place. Following the trend favoring classic yet simple designs, it features a clean design that preserves the unique feel of wood with luxurious and soft edge finishes.

High-quality materials are used to enhance durability. The Elle ceramic dining table has a 12mm thick solid ceramic tabletop imported from Italy, designed as a double ceramic that can be used on both sides according to interior needs. Ceramic is highly resistant to heat, scratches, and stains, making it an ideal material for dining table tops. Especially, even if dark-colored stains like kimchi juice fall on it, no discoloration occurs, making it easy to maintain.

Customized Furniture Reflecting Diverse Customer Preferences

As the customizing trend continues among young consumers, Emons has strengthened its customized product lineup by launching the 'Custom Ceramic Dining Table' following the currently operated 'Custom Wardrobe.' The custom wardrobe series is a modular product with UV and antibacterial functional finishes. It includes various modules such as long wardrobes, two-tier drawers, three-tier drawers, integrated dressing tables, half wardrobes, and mirror cabinets. Considering the tastes of the younger generation in their 20s and 30s, customers can freely choose the door colors.

Following the existing custom wardrobes, Emons has expanded the lineup by launching built-in wardrobes, diversifying its product portfolio and establishing a system to offer practical furniture proposals for residential spaces. The colors available are white, natural, and mellow mint, allowing customers to customize colors according to their design preferences. It is also possible to mix and match with regular wardrobes, enabling diverse styling options.

The 'Custom Dining Table' adds two ceramic tabletop colors?white and sand?with trendy sensibilities, following the soft healing mat material known for excellent stain resistance and heat resistance. Customers can freely choose from product designs, tabletop materials, and colors, combining clean and trendy designs with durable ceramic materials.

An Emons representative said, "As people spend more time at home recently, interest in home decoration is increasing, so we have prepared new products for the first half of the year accordingly. We hope customers will decorate their homes as multi-functional spaces for rest, hobbies, and work with our new furniture." Meanwhile, the products that received favorable reviews at this exhibition will be sequentially displayed at over 100 offline stores nationwide, including dealerships and directly operated stores.

This content was produced with the assistance of AI translation services.