Lotte Department Store to Host Wine and Champagne Festival Worth 15 Billion KRW for Year-End Celebration

'Lotte Department Store exclusively presents the "Piper-Heidsieck Korea Edition Champagne" in collaboration with Bottle Bunker.' (Photo by Lotte Department Store)

[Asia Economy Reporter Jeon Jinyoung] Lotte Department Store announced on the 14th that it will hold a large-scale wine and champagne event to celebrate the year-end.

Lotte Department Store will hold the second half settlement 'Wine and Liquor Festival' from the 16th to the 25th of this month, showcasing a total of 15 billion KRW worth of wine and champagne. In particular, the volume of champagne, which is highly preferred for year-end gifts or parties, has been increased to a record high of 3.6 billion KRW.

To celebrate the year-end, Lotte Department Store and Bottle Bunker will exclusively release the 'Piper-Heidsieck Korea Edition Champagne.' Piper-Heidsieck is famous as the champagne favored by the legendary actress Marilyn Monroe, characterized by a harmony of freshly baked bread-like flavor and fruity aroma. This Korea Edition applies traditional Korean clothing motifs such as jeogori goreum and chima patterns to the champagne case.

In addition, 10 premium and steady-selling champagnes have been carefully selected and presented. Premium products include 'Perrier-Jou?t Belle Epoque' and 'Dom P?rignon,' while steady-selling products include 'Louis Roederer,' 'Mo?t & Chandon,' and 'Dots.'

Lotte Department Store sommeliers also present wines that pair well with year-end dishes. Carefully selected wines that go well with seasonal winter seafood include 'Jaffelin Chablis,' a Chardonnay variety that pairs well with oysters, and 'Ch?teau Bonnet White,' which complements yellowtail.

Kim Seungyoung, head of the Wine and Liquor team, said, "With the first year-end after the endemic, the demand from customers who want to enjoy this season and atmosphere has become more diverse. Especially, since we have prepared champagne on the largest scale for this second half festival, we look forward to spending a joyful year-end and New Year with Lotte Department Store."

This content was produced with the assistance of AI translation services.