"Premium Hanwoo for Home Parties" Lotte Mart Offers 40% Discount on 'Marble Nine'

40% Off All Marble Nine Items for L.Point Members from 15th to 21st
Premium Hanwoo Sales Increased by 60% from August Launch to November
Marble Nine Hanwoo Gift Sets on Sale Until January 11 Next Year

A customer is examining the 'Marvel Nine' product at Lotte Mart Zeta Flex branch (Photo by Lotte Mart).

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 14th that it will sell its high-end Korean beef brand 'Marble Nine,' known for its premium marbling, at a discount of up to 40%.

Lotte Mart stated that from the 15th to the 21st, all Marble Nine products will be sold at a 40% discount exclusively for L.POINT members.

Marble Nine is Lotte Mart's high-end Korean beef brand that carefully selects 1++ (Two Plus) grade beef with an intramuscular fat content of 19% or higher, awarded the highest level BMS (Beef Marbling Score) number nine (No.9) based on evaluations of meat color, fat color, texture, and maturity. Lotte Mart's Korean beef merchandiser (MD) personally inspects and selects the beef at the Nonghyup Livestock Products Auction Market. The brand is described as competitive in taste, quality, and price by reducing distribution stages. Lotte Mart reported that since the launch of Marble Nine in August, sales in the premium Korean beef category have increased by about 60% compared to the same period last year through November.

Key Marble Nine products include the representative steak items 'Marble Nine Korean Beef Sirloin,' 'Marble Nine Korean Beef Tenderloin, Striploin, and Chuck Flap Tail.' These items are especially noted for their tender texture and rich flavor when cooked as steak, making them popular ingredients for year-end home parties.

Additionally, products such as 'Marble Nine Korean Beef Shabu-Shabu Cuts' and 'Marble Nine Korean Beef Soup Cuts and Bulgogi' are prepared for enjoying warm broth dishes during the cold winter.

Ahead of next year’s Lunar New Year, Lotte Mart will offer Marble Nine Korean beef gift sets for customers seeking premium gifts. During the 2023 Lunar New Year gift set pre-order period, held at all Lotte Mart stores until January 11, L.POINT members can purchase the popular cuts set 'Marble Nine Korean Beef Sirloin Meat Set No.1' for around 490,000 KRW and the 'Marble Nine Korean Beef Grill Set No.2,' ideal for grilling, for around 390,000 KRW. A promotion is also underway where customers who purchase 10 Marble Nine gift sets will receive one additional set for free.

Roh Byung-seok, Lotte Mart’s Korean beef MD, said, "We prepared this event so that customers can enjoy the highest quality Korean beef without burden during year-end home parties with their loved ones," adding, "We hope everyone has a special year-end with Marble Nine."

This content was produced with the assistance of AI translation services.