Share Warm Hearts! ... Samjin Eomuk Introduces Industry-First Online Mall 'Gift' Service

Published 06 Dec.2022 16:03(KST)

Updated 08 Aug.2025 20:31(KST)

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Promotional image for Samjin Fish Cake gift.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Dooyul] Samjin Fish Cake has introduced the 'Gift Sending' feature within its online mall for the first time in the fish cake industry.

To establish a 'fish cake gift culture,' Samjin Fish Cake recently began operating the widely used 'Gift Sending' service after multiple tests and inspections.

The Samjin Fish Cake Gift Sending service is an online shopping mall exclusive service that allows users to easily send gifts via mobile text message by only knowing the recipient's contact number.

The recipient can enter their own address to receive the package by delivery, enabling convenient gift sending without needing to know the address in advance.

The products available for this service include Samjin Fish Cake’s ‘Lee Geumbok Premium Set,’ ‘Samjin Premium Set,’ ‘1953 Set No.1,’ ‘1953 Set No.2,’ and special sets such as ‘Assorted Fish Cake Gift Set,’ ‘Snack Fish Cake Gift Set,’ ‘Skewered Fish Cake Gift Set,’ and ‘Fisherman’s Bar Gift Set.’

Starting from the 12th, Samjin Fish Cake’s online shopping mall will also run a ‘Reward Points Promotion’ for customers using the Gift Sending service.

The promotion was planned and prepared anticipating an increase in consumers wishing to express gratitude to acquaintances during the year-end and New Year seasons.

The head of Samjin Fish Cake’s online team said, “We introduced this service to reduce the hassle that occurs during contactless gift sending,” adding, “As the first service of its kind in the industry, we hope many people actively use it for more convenient gift delivery.”

Park Yongjun, the third-generation CEO of Samjin Fish Cake, officially entered the fish cake industry and planned and launched the ‘Fish Cake Gift Set,’ which has recorded early sell-outs every holiday.