CU, 30% Discount Event on PB Milk... "Targeting Convenience Store Shopping Demand"

148 KRW per 100ml, Industry's Lowest Price

A customer is purchasing milk at the convenience store CU. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chunhan] CU announced on the 6th that it will hold a discount event on its private brand (PB) milk and processed milk products until the end of this month.

In this event, two types of white milk will be instantly discounted by 30% when paid with a Samsung Card. The target products are Heyroo White Milk 1L and Maeil Dairy Low-fat Milk 900ml.

Applying a 30% discount to Heyroo White Milk 1L brings the price to 1,680 won. With an additional telecom discount applied, the final price is 1,480 won, making the price per 100ml 148 won, which is the most price-competitive in the industry. This product is made from Maeil Dairy’s top-grade 1A domestic raw milk, boasting quality comparable to existing products despite the affordable price.

For processed milk, four types of Heyroo Friends Milk (chocolate, strawberry, coffee, banana) can be purchased cheaply with affiliated cards through the Chingu (79) Time event. Chingu (79) Time is a time sale event held every day during commuting hours, from 7 to 9 AM and PM, offering popular products in time slots with various promotions that can be combined.

A BGF Retail official said, “As part of the price stabilization project, we planned a discount event focusing on the white milk and processed milk products currently being sold, expecting to ease customers’ shopping burdens. We will continue to introduce cost-effective purchase promotions for customers shopping at convenience stores.”

This content was produced with the assistance of AI translation services.