Hanjin Conducts 'Love Briquette Sharing' Volunteer Activity... Donates 7,700 Briquettes for 77th Anniversary

Johan Min, President of Future Growth Strategy and Marketing at Hanjin (4th from the left in the first row), along with about 30 executives and employees, participated in the "Sharing Love with Briquettes" volunteer activity on December 2nd, donating 7,700 briquettes in the Jeongneung-dong area of Seoul. Photo by Hanjin

[Asia Economy Reporter Yoo Hyun-seok] Hanjin announced on the 5th that it conducted a volunteer activity called ‘Sharing Love Briquettes’ by donating 7,700 briquettes in collaboration with the ‘Warm Korean Peninsula Love Briquette Sharing Movement Headquarters’ to celebrate its 77th anniversary.

On the 2nd, about 30 executives and employees, including Cho Hyun-min, President of Hanjin’s Future Growth Strategy and Marketing, delivered briquettes directly to low-income families and elderly living alone in the Jeongneung-dong area of Seongbuk-gu, Seoul, sharing warm affection.

Every year at the end of the year, Hanjin has carried out the Love Briquette Sharing volunteer activity to help neighbors in need. It was suspended for three years due to COVID-19 but resumed this year. Through the briquette volunteer work, the company fulfills its social responsibility and provides an opportunity to strengthen employee unity.

President Cho Hyun-min and voluntarily participating executives and employees carried 2 to 3 briquettes weighing 3.6kg each close to their chests and personally delivered them to residents’ homes, conveying a small but warm meaning of sharing. After delivering all the briquettes, they finished the volunteer work by cleaning up fallen briquette dust and debris.

Hanjin is establishing a corporate culture of sharing and coexistence through various volunteer activities. Through CSV (Creating Shared Value) activities, it promotes ethical consumption and pursues coexistence with local communities. Part of the sales from the ‘Gift in My Wallet’ gift card, which supports income increases for farmers, fishermen, and livestock farmers, was donated to ‘Beagle Rescue Network’ for hygiene supplies for abandoned dogs. A portion of the profits from the eco-friendly platform ‘Green On Hanjin’ was donated to the nonprofit environmental organization ‘Etha Seoul’.

Additionally, part of the profits generated from the ‘Hanjin One-Click Delivery Service’ for small business owners was donated to the ‘Green Umbrella Children’s Foundation.’ Fundraising activities were conducted to donate part of the profits from the ‘Cargo Welfare Mall,’ which supports cargo drivers’ welfare, to ‘World Vision.’

This content was produced with the assistance of AI translation services.