CJ Olive Young Wins 'Export Tower' Award for 3 Consecutive Years... "Contribution to K-Beauty Exports"
Global Mall, Annual Sales Growth of 100%↑
[Asia Economy Reporter Lim Chun-han] CJ Olive Young announced on the 5th that it has won the '50 Million Dollar Export Tower' award for three consecutive years at the 59th Trade Day ceremony.
The main contributor to this award is Olive Young Global Mall. With over 70% of its products consisting of small and medium-sized enterprise (SME) goods, the Global Mall supports overseas market expansion for promising small brands and has established itself as a strong supporter of the globalization of K-Beauty.
Global Mall is an online direct-to-consumer platform launched by Olive Young in 2019, allowing consumers from more than 150 countries worldwide to easily purchase Korean cosmetics. Since 2020, Global Mall has shown steady growth with an average annual sales increase of 100%.
Next year, Olive Young plans to actively support various overseas marketing and logistics services to help K-Beauty SMEs expand globally, focusing on increasing brand awareness and boosting sales for these brands.
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An Olive Young representative stated, “Since the growth of our partners is also the growth of Olive Young, we plan to continuously support promising startups to grow in the global market,” adding, “We will continue to discover and support growth opportunities for new brands and take the lead in revitalizing K-Beauty exports.”
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