Lotte Duty Free Successfully Hosts Beauty Class for Top-tier Customers with Est?e Lauder

Photos from the beauty class held at the Star Lounge of Lotte Duty Free Myeongdong Main Store on November 30th. (Photo by Lotte Duty Free)

[Asia Economy Reporter Jeon Jinyoung] Lotte Duty Free is strengthening its offline events by launching VIP invitation events in collaboration with global brands.

Lotte Duty Free announced on the 1st that it held a beauty class for top-tier domestic customers in partnership with the luxury cosmetics brand Est?e Lauder. The event, held at the Star Lounge on the 14th floor of the Myeongdong main store, took place over four sessions on the 29th and 30th of last month.

Lotte Duty Free introduced customers to the brand story of ‘Re-Nutriv,’ one of Est?e Lauder’s prestige lines. Then, they demonstrated how to use the Re-Nutriv Diamond Brilliance Serum, eye serum, and cream, which were launched in the first half of this year, along with eye massage techniques, allowing customers to experience the products firsthand.

Lotte Duty Free and Est?e Lauder gifted all invited customers with a Re-Nutriv set.

A Lotte Duty Free official stated, “We plan to continuously strengthen face-to-face services by holding invitation events for top-tier customers in collaboration with Est?e Lauder,” adding, “Going forward, Lotte Duty Free will plan diverse events based on partnerships with global brands to enhance customer loyalty.”

This content was produced with the assistance of AI translation services.