NongHyup Financial Conducts 'Sharing Love Kimchi Making' Event

Kimchi Made with Gangwon Hongcheon Sister Village, Sharing Warmth in the Community for 10 Years

Bigger Sharing... Employees Volunteer Team Sweats Over Kimchi Sharing for Welfare Organizations

[Asia Economy Reporter Sim Nayoung] NongHyup Financial Group (Chairman Son Byunghwan) held a "Sharing Love Kimchi-making" event on the 29th of last month at Wangdaechu Village in Yeongguimi-myeon, Hongcheon-gun, Gangwon Province, with Vice President Bae Buyeol (Head of Management Planning Division) and the employee volunteer group.

Since 2013, NongHyup Financial has been sharing kimchi made from agricultural products produced in sister villages with underprivileged groups in the local community through the kimchi-sharing event.

Especially this year, marking the 10th anniversary, the scale of kimchi-making was greatly increased compared to the previous year to support neighbors struggling with rising grocery prices and to participate in promoting agricultural product consumption.

Following the kimchi-making event on the 29th, the NongHyup Financial Group volunteer team visited a welfare organization located in Jung-gu, Seoul on the 30th to personally deliver the kimchi. This kimchi will be distributed to neighbors in need, such as elderly living alone, single-parent families, and vulnerable children, through the organization.

Vice President Bae Buyeol said, “The kimchi social contribution project conducted with our sister villages has reached its 10th year, making it a particularly meaningful sharing.” He added, “Based on strong cooperation with agriculture, rural areas, and local communities, we will carry out various social contributions across the country.”

Meanwhile, NongHyup Financial is accelerating social value management according to the group-level ESG strategy. Together with subsidiaries such as banks, life insurance, non-life insurance, and securities, it plans to practice warmth-sharing during the year-end and New Year holidays to help neighbors prepare for winter.

This content was produced with the assistance of AI translation services.