Ace Bed, Industry-Academia Collaboration Contest to Expand Communication with MZ Generation

Ace Bed conducted an industry-academic cooperation contest with S-ONE, the Business Strategy Society of Sungkyunkwan University.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed announced on the 1st that it held an industry-academia cooperation contest with the Sungkyunkwan University Business Strategy Society S-ONE to expand communication with the MZ generation.

This industry-academia cooperation contest was planned to identify the needs of MZ generation consumers and discover fresh marketing ideas together with students belonging to the Sungkyunkwan University Business Strategy Society S-ONE. Through this, Ace Bed aimed to provide opportunities for MZ generation consumers to experience the brand and products and strengthen communication.

The contest, held for about a month from last November, saw a total of six teams participate, proposing original and innovative ideas to enhance brand competitiveness and target the MZ generation. In the final judging, one grand prize team, two excellence award teams, and three merit award teams were selected. The team recognized for the highest creativity and feasibility among the submissions was awarded the grand prize along with a plaque, certificate of completion, and a prize money of 2 million KRW.

Jeon Myung-joo, Head of Sales at Ace Bed, said, "I hope this contest provided students with new insights into brand marketing and a good opportunity to grow as creative talents," adding, "We will strive to broaden touchpoints with various customer groups, including the MZ generation, through this industry-academia cooperation contest."

Meanwhile, Ace Bed recently launched a sub-brand called 'Club Ace' to extend the value of good sleep into customers' daily lives and is actively expanding touchpoints with young customers by introducing unique collaborative products with Emart24.

This content was produced with the assistance of AI translation services.