CU Launches Tiger JK Beer and Mirae Soju: "Met the Hip-Hop Legend"

Differentiation of Flavor and Aroma in Somaek

Tiger JK Beer and Mirae Soju sold at CU. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chunhan] CU announced on the 1st that it will collaborate with Korea's leading hip-hop artists Tiger JK and Yoon Mirae to launch 'Tiger JK Beer' and 'Mirae Soju.'

Tiger JK Beer is a light ale beer with an alcohol content of 3.8%, lower than regular beer, so that everyone can enjoy it. It features a sweet and refreshing taste with a harmonious blend of sweet green grape aroma and savory malt scent.

Mirae Soju is a distilled liquor with 22% alcohol content, made using 120m deep underground bedrock water and 100% domestically produced rice, offering a rich flavor and a strong grain aroma. It is produced using a vacuum distillation method at low pressure and temperature, providing a clean finish.

The two products were designed with differentiated taste and aroma to harmonize well when purchased together and enjoyed as somaek (soju + beer). Tiger JK Beer is offered in a promotion of 4 cans for 11,000 won, and the Beer Day event, where popular craft beers are sold at 5 cans for 10,000 won, is held every Friday and Saturday.

A BGF Retail official said, "With the recent increase in home drinking due to COVID-19 and high inflation, customers' preferences for alcoholic beverages are diversifying," adding, "We will continue to develop various differentiated products to lead new trends in alcoholic beverages."

This content was produced with the assistance of AI translation services.