Customers Directly Evaluated Regional Banks... DGB Daegu Bank Selected as 'National Customer Satisfaction No.1' for 2 Consecutive Years

DGB Daegu Bank was selected as the number one regional bank in the 2022 National Customer Satisfaction Index (NCSI) survey conducted by the Korea Productivity Center.

[Asia Economy Yeongnam Reporting Headquarters Reporter Yeo Jong-gu] Which regional bank has the most satisfied customers?

In the 2022 National Customer Satisfaction Index (NCSI) survey conducted by the Korea Productivity Center, DGB Daegu Bank was selected as the number one regional bank.

The National Customer Satisfaction Index (NCSI) is a globally recognized customer satisfaction survey indicator jointly developed by the Korea Productivity Center and the University of Michigan in the United States. It quantifies the satisfaction level directly evaluated by customers on companies' products and services and is widely used worldwide.

Since 2021, customer satisfaction surveys targeting the regional banking sector have been conducted, and DGB Daegu Bank was also selected as the top regional bank for the first time in the previous year. It received the highest customer satisfaction rating among all first-tier banks, securing the top position for two consecutive years.

DGB Daegu Bank's efforts in close management, digital non-face-to-face business innovation, expansion of financial support for small businesses and small merchants, strengthening financial consumer protection, and social contribution activities have been highly evaluated as contributing to regional economic revitalization and ESG management.

Im Seong-hoon, CEO of DGB Daegu Bank, said, "It is meaningful to achieve the number one customer satisfaction result for two consecutive years through various efforts for our customers. We will spread a customer-centered innovative sales culture that fits the new paradigm of finance and strengthen customized products and marketing to implement differentiated strategies unique to DGB Daegu Bank."

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